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MasterCard, World Vision to jointly drive humanitarian causes

Kayode OladeindebyKayode Oladeinde
04/04/2016
in Market Updates, News
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MasterCard and World Vision, a Christian relief, advocacy and development organisation, have signed a multi-layered partnership agreement to address humanitarian causes.

Under the pact, MasterCard will apply its expertise, products and services in support of World Vision’s efforts to tackle key challenges impacting the humanitarian sector.

According to the payment solutions provider, international humanitarian aid assistance continues to grow, reaching an all-time high last year. Yet, at a time of unprecedented humanitarian crises, it is insufficient in meeting the needs of the millions of people affected by poverty, political turmoil and natural disasters every year.

“Effectiveness and sustainability are two of the most pressing issues facing humanitarian organizations,” Ann Cairns, president, International Markets, MasterCard says. “We’re increasingly using our core expertise to create innovative solutions with NGOs like World Vision that address these pain points and better support those affected by poverty and emergencies around the world. We believe this partnership can serve as a blueprint for private and non-profit organizations working together to create mutually beneficial and sustainable solutions for some of the world’s most challenging issues.”

“Responding to disasters and meeting humanitarian needs is a shared responsibility,” Kevin Jenkins, president, World Vision International says. “World Vision values partnerships like this that aim to move the relationship between NGOs and private enterprises from transactional to transformational. We want to harness each other’s experience, skills and technology to reach more people in more effective innovative and efficient ways.”

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MasterCard and World Vision hope to improve humanitarian aid delivery via digital identity and electronic payment technology, including World Vision’s Last Mile Mobile Solutions (LMMS) and the MasterCard Aid Network through the partnership.

Going forward, MasterCard and World Vision also plan to partner on fundraising and advocacy opportunities, as well as joint industry research and consulting on topics ranging from digital identity to financial education for beneficiaries to data management and protection.

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Kayode Oladeinde

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