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Microsoft to digitally transform Real Madrid

Microsoft to digitally transform Real Madrid
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Real Madrid C.F. and Microsoft have signed an agreement that will accelerate the digital transformation of the club through technology.

Florentino Pérez, Chairman of Real Madrid C.F. and Orlando Ayala, Corporate Vice President and Chairman, Emerging Markets at Microsoft, announced this partnership at an event hosted at the Santiago Bernabéu Stadium and at which Satya Nadella, CEO of Microsoft, participated with a video message.

The deal will see Microsoft become the strategic technological partner of Real Madrid. It will revolutionise the experience enjoyed by members and supporters of the club by providing digital services that are accessible anywhere, anytime and on a host of devices (such as PCs, tablets, smartphones and wearables).

According to Microsoft, the agreement provides for a number of different initiatives and technological developments that will be unveiled in the upcoming months. These advances will serve to make Real Madrid the football club that delivers a comprehensive and streamlined online experience to its supporters, leading the way in the digital transformation of the sports industry.

Nadella highlighted that “at Microsoft we are fully committed to ensuring that people from across the world can make the most of each moment of their lives. Amazing things can happen by providing people with the right tools, just when they need them in order to interact, create or share everything they can imagine. We are delighted to offer these tools to millions of Real Madrid fans worldwide and help make their passion for football much more exciting.”

Ayala focused on what this agreement means for supporters of the club as he says: “Today is the start of a long journey that Real Madrid and Microsoft are embarking on together, heading toward the full digital revolution of the club. This new era translates into an unprecedented personalized experience for supporters that will allow millions of fans from all over the planet to enjoy their passion for Real Madrid anywhere, anytime and on any device.”

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Kayode Oladeinde Technology Journalist at Technology Times. Mobile: +234 (0) 7031526929

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