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Mobile Internet drives ‘fundamental change’ in Africa

Mobile Internet drives ‘fundamental change’ in Africa

A report has shown that Mobile Internet has brought fundamental change across Africa.

According to a global mobile research specialist, On Device Research of the UK, the outcome of a study done shows that mobile Internet has redefined lives of Nigerians, Kenyans and South Africans

The study, which compared to 63 per cent of Africans, who stated “great improvement” by access to the mobile Internet, found that only 41 per cent of the Brits claimed the same.

Mr Alistair Hill, Chief Executive Officer of On Device Research, said: “For many Africans, mobile is the only way to connect with the world and the internet is having a huge impact on people’s lives. It’s helping them save time, money, it gives them access to education, medical information.

“In comparison, Brits stated that only maps or navigation apps, and entertainment services have really improved their lives. The story is clear, mobile internet is a step change in Africa but just an incremental improvement in the United Kingdom (or any developed market) as most Brits have alternative ways to access the Internet.”

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