Safety and security of mobile payments has continued to drive social media conversations as more consumers (94 percent) continue to take a positive or neutral view of the services being offered to them.
This is revealed in the fourth annual Mobile Payments Study conducted by MasterCard, in partnership with Prime Research.
Mining over two million social media posts over the past year across Twitter, Facebook, Instagram, Forums, Google+ and YouTube, the study covers unique audience discussions from 61 markets across the globe.
According to the study, the end of passwords and biometrics were among the most engaging topics in 2015, reflected in social conversations in 163 countries around the world. Fingerprint and electrocardiogram (ECG) payments-related technology became an engaging topic for users throughout the year, while facial recognition (“Selfie Pay”) remained a top driver (55%) of biometrics-focused conversation.
The study also revealed that digital wallets gained traction in social conversations worldwide. Within the last year there was an increase in every region including: Asia Pacific (+159%), Europe (+144%), Latin America and the Caribbean (+20%), Middle East and Africa (+111%) and North America (+519%).
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