Home Market Updates MTN-backed streaming service offers deal to Nigerians

MTN-backed streaming service offers deal to Nigerians

MTN-backed streaming service offers deal to Nigerians
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MTN Nigeria users have been offered a deal following the expansion of the music and entertainment streaming platform of TIDAL into the local market.

MTN Nigeria says that following the partnership with the streaming service its subscribers can get free 30-day access to TIDAL membership.

MTN and TIDAL first launched their partnership in Uganda in 2018, and the Nigeria expansion will offers access to the multi-genre world of African music on the streaming service.

TIDAL offers high-quality music, videos, concerts, interviews, and more from top artists across the globe.

MTN-backed streaming service offers deal to Nigerians 1

At the conclusion of the free trial offer, MTN users can choose to subscribe to a range of plans from three days to one year depending upon the plan that aligns with their listening patterns:

  • 3 Day, Weekly, Monthly, 90 Day, or 1 Year Access Only
  • 3 Day, Weekly, or Monthly Access with Data

“TIDAL naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth”

Lior Tibon, COO, TIDAL.

Speaking on the partnership, Srinivas Rao, Chief Digital Officer, MTN Nigeria, says that “MTN has always been supportive of local and upcoming artists. Our partnership with TIDAL is another footprint on how we continue to contribute to the growth of the music industry. We will continue to provide platforms like this that enable our customers to consume good music and connect with their favorite musicians.”

“TIDAL naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth”, Lior Tibon, COO at TIDAL, says.

TIDAL’s music and video catalogue offers a diverse range of content–latest EP, documentary, and in-depth article, according to the company which claims to be the premier location for listeners to connect with their favorite musicians. 

TIDAL, artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events, says its service is available in 56 countries.

The streaming service has over 60 million songs and 250,000 high-quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists, and artist discovery via TIDAL Rising, according to the owners of the business who want to create a more sustainable model for the music industry.

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