Mr Mike Ikpoki, MTN Nigeria CEO says that telecoms is now central to Nigerians and service providers no longer technology companies but key drivers of the economy.
[blockquote right=”pull-right” cite=”Mike Ikpoki, CEO of MTN Nigeria”]Artists used to release albums and never get the value of their labour. Today, by using digital platforms we are able to enable they get benefits for what they are doing. We are in a very interesting development cycle and we are going to continue thinking about newer and newer and more efficient ways to make our customers lives a lot brighter. We cannot do that alone.[/blockquote]
Ikpoki, the first Nigerian CEO of MTN Nigeria, the biggest mobile phone company by subscriber numbers and profitability, who took a 360 degree views of the contributions of telecoms in the country, reckons that its only electricity services that comes close in competing for impact that telecoms has on the lives of Nigerians.
“Today in Nigeria, the only thing that competes for the kind of service that we provide is electricity and it is very erratic. The service we provide is at the very center of people’s lives and it is so important. I believe you see what is happening in our industry. Going forward we are thinking continuously of new ways by which we can make the lives of our customers brighter”, the MTN Nigeria CEO said.
According to Ikpoki, “If we think about it, the very heart of a customer’s life today in Nigeria revolves around his phone. You can leave home without your car keys but you can’t leave home without your phone and it’s going to get even more exciting because we are going to be looking at newer ways by which we’ll make lives of our customers brighter.”
Ikpoki said this during a visit to CNSSL, a Nigerian telecoms consultancy company chaired by Engr Gbenga Adebayo, who also doubles as the current President of the Association of Licensed Telecommunication Operators of Nigeria (ALTON).
The MTN Nigeria CEO said that telecoms pervades every sector of the Nigerian economy adding that today the company sees its “roles in three broad buckets.”
“First is obviously affecting the lives of our customers. Second is transforming industries. We see that we have an opportunity to change a lot of industries and how things are being done. This is why I’m so excited about what you are doing with the BPO project”, he told the CNSSL team.
MTN Nigeria in music distribution
“Today, think about what we are doing in the music industry. We are transforming that industry. Artists used to release albums and never get the value of their labour. Today, by using digital platforms we are able to enable they get benefits for what they are doing. We are in a very interesting development cycle and we are going to continue thinking about newer and newer and more efficient ways to make our customers lives a lot brighter. We cannot do that alone. We need partners. We need reliable committed partners. We need partners that share that vision and passion that we have”, Ikpoki said.