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COVID-19: MTN Nigeria Y’ello Hope wins group award

COVID-19: MTN Nigeria Y’ello Hope wins group award
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MTN Nigeria Y’ello Hope campaign which supports COVID-19 containment efforts across the country has been awarded top prize by the parent company of the mobile company, MTN Group.

The awards comes just as MTN Nigeria reports on its website that as of January 7, this year, it has delivered ₦ 24,826,519,911.52 out of the ₦ 249,915,715,199.00 offered by the largest mobile phone company in the country to address pandemic relief efforts in Nigeria.

South Africa’s MTN Group unveiled the MTN Y’ello Hope across its 21 markets including MTN Nigeria, as part of a broad range of relief programmes in response to the COVID-19 pandemic.

mtn-nigeria-y'ello-hope-wins-group-award
Dr. Ernest Ndukwe, MTN Nigeria Chairman

MTN Nigeria has been named winner of the MTN Y’ello Hope campaign at the MTN Annual Group Leadership Gathering which started virtually Wednesday across its markets in Africa and the Middle East.

Other winners include MTN South Africa for Best Network & Best Customer Experience; MTN BENIN for Best Place to Work and MTN Guinea Conakry for CEO of the Year – Papa A. Sow. 

The MTN special virtual awards ceremony “celebrated our successes for the past year, which lauded the following countries and MTNers for their exceptional achievements in 2020”, according to the South African mobile phone group.

The MTN Annual Group Leadership Gathering has gone virtual by connecting its leadership teams from 21 markets through VR and specialised online platforms. 

“Through digital innovation, we are able to overcome the challenges of physical distance to once again connect as a team, allowing us to focus our energies on the opportunities that lie ahead in 2021”, according to MTN.

Dr. Ernest Ndukwe, MTN Chairman, says the MTN Y’ello Hope is “a broad set of initiatives deployed to support national efforts at containing the spread of the COVID-19 virus, mitigate the pandemic’s social and economic impact, and keep our customers connected to their loved ones, critical resources, and support.”

According to him, “the threat that COVID-19 represents to Nigeria requires an unprecedented response from the public and the private sector. We all have a role to play to protect each other, our families, and keep the most vulnerable in our communities safe. Working together, we can change the course of this pandemic.”

MTN Nigeria Y’ello Hope: By the numbers

The mobile phone company says its efforts COVID-19 fight towards flattening the curve in Nigeria is translating into the underlisted efforts 

SMS

Over 4bn SMS sent from April to June 2020;

Data

  • Over 3,000 Terrabytes of free data utilized to access zero-rated health websites, and access to Ayoba, our partner messaging app.
  • Zero-rated access to educational websites for students and pupils.

Private Sector Support

  • N1bn to the CACOVID fund.
  • N10,000,000 worth of food to Feed the Poor through Lekki Foodbank.
  • 5m technical and mentorship support to COVID Innovation Challenge.
  • Donation of a 350kva Power generating set to Abuja Isolation center of the NCDC.

Communication Support

  • Communication support to Lagos State Government (monthly recurrent for 3 months) N10,000 airtime for 89 sim cards and 3GB Data plan @N1500.
  • Communication support to the Ministry of Humanitarian Affairs, Disaster Management, and Social Development.
  • Toll-free lines for Doctors on call, to support telephone consultations for patients with pre-existing conditions during the COVID-19 Pandemic for 3 months.
  • 1.4bn in airtime, toll-free lines, devices, and data to the Nigerian Centre for Disease Control (NCDC).
  • N500m in airtime, devices, data, and analytics to state governments.
  • Free data (2GB per month for 6 months) for 500 lines to the Federal Ministry Of Health

MOMO

Over 1.7 Million free money transfers by about 100,000 people using the MoMo Agent Network (offer ended May 1st)

Cash

  • Cash Donation to Lagos State Government
  • Payments of 2019 Company Income Tax (CIT) obligations ahead of the statutory deadline of June 30th as part of efforts to support the government.

Medical Support

  • Purchase of laboratory equipment for to University of Ibadan College of Medicine COVID Laboratory to aide research, identification and testing of patients.
  • N500m from the MTN Foundation for Health emergencies of which an initial first batch of over 70,000 pieces of essential personal protection equipment has been given to the Nigeria Centre for Disease Control (NCDC).
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