MTN takes Nigerian businesses ‘five steps higher’ into the cloud
Nigerian businesses using the cloud offerings of MTN will now have five more services to enhance their business, the subsidiary of the South African mobile telephony company in charge has announced.
Under an expansion into nine African countries where the service has gone live, MTN Business, the enterprise wing of the mobile phone company said that users of the company’s Cloud now have marketing, security and other three new tools bundled to “simplify and improve how customers run their businesses.”
Apart from Nigeria, where MTN Nigeria is the market leader, the five new services are available in eight other markets including Uganda, Ghana, Zambia, Cameroon, Guinea Conakry, Cote d’Ivoire, South Africa and Swaziland.
“MTN Business’s Cloud-based products and services are already offering heightened convenience to customers and helping businesses across our markets to reduce operating and infrastructure expenses. The addition of the new services will further enhance our offering and increase value for our customers, particularly those in the trade and retail, and professional services sectors,” Elia Tsouros, Acting Executive of the MTN Group Enterprise Business Unit, says.
Among the new Cloud services on offer is a marketing automation tool that will enable businesses to send customised messages and campaign information to up to 1000 contacts.
According to the company, users can add value to the trade and retail sector by offering a cost-effective way to improve communication with customers.
In addition to the marketing automation tool, a financial accounting service has also been added to the MTN Cloud bouquet, which will enable businesses to manage customers, suppliers and inventory items online. Both services are available in English and French.
The other new services include is a lightweight Customer Relationship Management tool, enabling businesses to perform actions including sales tracking, a collaboration tool which allows people in the business to share files and a security tool which provides encryption and lightweight packet inspection services.
“These new services will enable our business customers to manage a range of their business functions utilising just one service provider, MTN. In addition to simplicity, we offer customisation and convenience. For instance, MTN customers across Africa can pay for the Cloud Services they use, with either prepaid airtime or MTN Mobile Money. We always aim to offer customised and simplified solutions to our customers to help make small business bigger and big business better,” Tsouros added.
The MTN Cloud services bouquet also includes MTN Cloud Email, which allows businesses to use their email accounts from anywhere via the desktop application or online via web access; MTN Cloud Collaboration Video Conferencing, which enables customers to hold virtual meetings with their customers, vendors and employees; and MTN Cloud Security which keeps customers’ data safe with latest software.