The National Broadcasting Commission (NBC) says that foreign investors should spot Nigeria as an attractive market amid the analogue-to-digital broadcasting migration in the country.
Mallam Is’haq Modibbo Kawu, Director General of NBC, who spoke with foreign broadcast development experts and equipment manufacturers at the just concluded International Broadcasters Conference (IBC) held in Netherlands, says Nigeria is a ‘fertile investment destination’ for the broadcast ecosystem.
[quote font=”georgia” font_size=”22″ font_style=”italic” align=”left” arrow=”yes”]The broadcasting industry regulatory chief told attendees at the conference that “Nigeria is the biggest market in Africa where opportunities abound”, while adding that “we have qualified and able workforce.”[/quote]IBC is the premier annual event for broadcast professionals, which provides the needed platform for broadcasters across the world to meet and learn from the most engaged players in the International Broadcast Industry in terms of content creation, latest digital technology, management and delivery of entertainment and news content worldwide.
The broadcasting industry regulatory chief told attendees at the conference that “Nigeria is the biggest market in Africa where opportunities abound”, while adding that “we have qualified and able workforce.”
The conference which had in attendance, over 55,000 participants and exhibitors from more than 170 countries, also provided the platform for the NBC D.G to meet with some key players and manufacturers of the latest broadcast technologies, in connection with the Commission’s monitoring activities and the digital switch-over.
The DG, promised to improve and strengthen the Commission’s monitoring strategies and technique, met with MediaGuru, a company which offers large scale digitization services across the world; Axel Technology SRL, Italy; GATESAIR, France, which had on display, one of its latest TV Transmitters- the Maxiva ULXT with PowerSmart Plus, Pinnacle Communications Ltd, MediaCast Network, among others.
While discussing with some broadcast equipment manufacturers, the DG emphasised that the system that would best suit the monitoring need of the Commission, “is one that can record simultaneously, multiple channels, within a particular location or region, and also provide easy access to the materials when there is need to retrieve what has been recorded, for analysis.”