Global online movie streaming platform, Netflix says its planning to introduce a data saving feature for mobile apps.
The feature which is expected to be available May this year will provide its members with more control over their data usage when streaming on mobile networks, allowing them to either stream more video under a smaller data plan, or increase their video quality if they have a higher data plan.
Netflix believes restrictive data caps are bad for consumers and the Internet in general, creating a dilemma for those who increasingly rely on their mobile devices for entertainment, work and more.
“In an effort to protect our members from overage charges when they exceed mobile data caps, our default bitrate for viewing over mobile networks has been capped globally at 600 kilobits per second. It’s about striking a balance that ensures a good streaming experience while avoiding unplanned fines from mobile providers’’, Netflix said in its blog post.
According to Netflix, developing the new technology will give its members the choice to adjust their data consumption settings based on their video preferences and sensitivity to their ISPs data overage charges.