‘Nigeria’ has become a top trending search word on Ask.com in the year 2014, the leading online brand for questions and answers has announced.
[su_quote cite=”Ask.com” url=”Jennifer Forrester, Executive for Marketing, MTN Group, says.”]Nigeria was among the key search words in the year based on analysis of search data and question volume from more than 100 million monthly US users. [/su_quote]
The website released the top trending search terms for 2014 associated with celebrities, news and politics.
Nigeria was among the key search words in the year based on analysis of search data and question volume from more than 100 million monthly US users.
Among the biggest celebrity searches of the year were those tied to the untimely and tragic deaths of entertainers Robin Williams and Joan Rivers, leaked nude photos of Hollywood’s leading ladies and shocking elevator security camera footage.
In addition to repeat appearances from Kim Kardashian and Kate Middleton, top celebrity searches also included newcomers such as Renee Zellweger and Derek Jeter, who broke into the top 10 with top trending questions “what happened to Renee Zellweger’s face?” and “when is Derek Jeter’s last game?”, according to Ask.com.
The top news search of the year was around the Ebola virus outbreak, with the question “what are the symptoms of Ebola?” seeing a spike in volume as the virus made its transatlantic journey from West Africa to the United States. Meanwhile, continued unrest in the Middle East topped American minds when it came to political searches, with consumers seeking to better understand “what is happening between Israel and Hamas?”
In addition to releasing users’ top searches, Ask also released ten predictions about the year ahead across lifestyle and entertainment categories. Based on an analysis of the declining volume of searches and questions tied to the show, Ask’s top prediction for 2015 is that “Keeping up with the Kardashians” will be canceled after its 10th season.
“Every year, millions of people come to Ask to get answers, and learn new things through the natural, conversational format of Q&A,” said Valerie Combs, consumer trend expert at Ask. “As a result, we get unique insight into not only what is resonating with millions of consumers today, but how that might evolve in the year ahead.”
Top news search terms from Ask.com are:
- Malaysia Airlines
- Ice Bucket Challenge
- Sochi Winter Olympics
- World Cup
- Malala Yousafzai
- iPhone 6
Top celebrity and entertainment search terms from Ask.com are:
- Robin Williams
- Jennifer Lawrence
- Kim Kardashian
- Joan Rivers
- Ray Rice
- Angelina Jolie
- Renee Zellweger
- Kate Middleton
- Derek Jeter
Top political search terms from Ask.com are:
- Indian Election
- Hong Kong
- Janet Yellen
- Kim Jong-un
- Hobby Lobby