Founder of Nigeria.com, Ade Atobatele, looks into the tech crystal ball for 2013
Innovation In Nigeria
- Incubation/Innovation hubs go mainstream in Nigeria, but the majority don’t produce commercial hits, proving that neither innovation nor the incubation of innovation is easy.
- Federal and State Governments attempt to spur innovation through Open Data initiatives.
- Collaboration and hence co-founders will become more prevalent as entrepreneurs realise that it’s teams that attract investment not individuals.
- Foreign venture capital money pours in and then the dries up as commercial hits don’t follow the money.
⦁ Ecommerce in Nigeria
- Ecommerce in Nigeria becomes commoditised, with most sites actually being “grey market” shippers and/or aggregators . Few sites actually make money. Logistics companies spring up to solve same day delivery issues.
- Epayment becomes ubiquitous as mobile money finally takes off as it transitions from being primarily a money transfer service to a stored value service with the general public and merchants using it as a payment method both on-line and off-line.
- Banks come to see ATM’s as service delivery points and try to cram as many services on them as possible.
- Corporate organisations align themselves with individual mobile phone apps to reach the youth market but still do not buy locally designed enterprise software .
⦁ Telecommunications in Nigeria
- Android smartphones break sales records and become prevalent as they fall below they N10,000 price barrier.
- Local computing hardware assembly initiatives stall as the public transition from desktops and laptops to tablets and smartphones.
- Blackberry continues to sell well in Nigeria proving that, at least locally, it’s not the technology but the value chain that matters.
- Telecommunication costs continue to drop mainly from a glut of bandwidth and and an inability to get it past urban areas.
⦁ Around the world
- Windows 8 goes mainstream worldwide as corporates buy laptops and desktops with it installed. Towards the end of the year this causes Windows Phone 8 to get a boost as more people become familiar with the UI. Android becomes the number 1 mobile OS in every country but the United States
- Yahoo returns to glory through buyouts (MySpace, Twitter, FourSquare maybe)
- Advertising on mobile devices takes on new personal paradigms as corporates start to realise that Mobile is not the Internet on a small screen just as television is not radio with moving pictures.
- Internet enabled televisions become commodity items, causing television producers to make programs more interactive.