, Nigeria, global AD bodies want action against online hate speech, Technology Times

Nigeria, global AD bodies want action against online hate speech

Nigeria, global AD bodies want action against online hate speech

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The Advertisers Association of Nigeria (ADVAN) says it is collaborating with global counterpart, World Federation of Advertisers (WFA) to address rising use of social media platforms to perpetuate hate speech.

As a prelude to this campaign, the Advertising practitioners have called on all brands globally to hold social media platforms to account in light of recent failures to block their dangerous and hateful content.  

In supporting the position Folake Ani-Mumuney, WFA Regional Vice President for Africa, says that while companies must decide their own approaches, WFA has tasked its members and brands worldwide – in their capacity as the founders of the online advertising system – to put pressure on platforms to do more.


This they can do by preventing their online services and algorithms from being hijacked by those with malicious intent, Ani-Mumuney says.

, Nigeria, global AD bodies want action against online hate speech, Technology Times
Folake Ani-Mumuney, President, Advertisers Association of Nigeria (ADVAN) and Ediri Ose Ediale, ADVAN at the World Federation of Advertisers Conference held recently in Lisbon, Portugal.

This they can do by preventing their online services and algorithms from being hijacked by those with malicious intent, Ani-Mumuney says.

According to the AD body, the call stems from the multiple incidents on some of the world’s biggest digital platforms that has seen paedophile comments being left in comments below videos of children on YouTube; the glorification of self-harm and suicide content on Instagram and, most recently, the live-streaming of the terrorist attack in Christchurch, New Zealand on Facebook.

All these platforms are funded by advertisers and as such those that make them profitable have a moral responsibility to consider more than just the effectiveness and efficiency they provide for brand messages, the WFA says.

ADVAN collaborating with Stephan Loerke, WFA Chief Executive Officer and the affiliates in New Zealand (ANZA), that have already issued a brand safety warning, through Lindsay Mouat, its ANZA Chief Executive, stressed that this serious social and morals issue must be curbed urgently and globally. This is especially by marketers as in the traditional media to improve the online ecosystem that is sustainable and not undermine people, communities and society at large, the body says.

Meanwhile, WFA Raja Rajamannar, Regional Vice President For Africa, said at the opening of the WFA Global Marketer Conference in Lisbon recently that “marketers must reflect on the extent and terms on which they fund these platforms. Conversely, the platforms must do more to assuage the growing number of advertiser grave concerns.”

Advertising, Nigeria, global AD bodies want action against online hate speech, Technology Times
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