Nigerian farmers get ‘Uber for tractors’

Nigerian farmers get ‘Uber for tractors’

Nigerian farmers get ‘Uber for tractors’

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A new partnership is opening opportunities for small farmers in Nigeria to benefit from an  “Uber for tractors” to boost mechanized farming in the country.

The participating companies say the partnership and combined integrated Internet of Things (IoT) technologies create the “Uber for tractors” for an on-demand mechanized equipment service for small farmers in Nigeria and other developing areas to improve economic advancement.

CalAmp, a technology solutions pioneer transforming the global connected economy announced that it is partnering with Hello Tractor and Aeris to equip John Deere tractors with intelligent telematics and wireless connectivity.

The participating companies say the partnership and combined integrated Internet of Things (IoT) technologies create the “Uber for tractors” for an on-demand mechanized equipment service for small farmers in Nigeria and other developing areas to improve economic advancement.

Photo shows a farm field 

John Deere is part of a public-private partnership that will deploy tractors over a five-year period in Nigeria through an innovative business model making highly productive and profitable equipment more accessible and easier to manage for contractors offering services to small farmers, the companies said in a statement.

They expect the partnership to create a technology-sharing ecosystem that promotes economic growth by putting more land into production and creating jobs across Nigeria.

How the “Uber for tractors” technology works

The CalAmp intelligent telematics device installed on the tractor delivers location and detailed usage information to the Aeris Mobility IoT platform, the company says. That data is analyzed and delivered to the Hello Tractor platform and mobile app. Equipment owners and rental companies use actionable data insights such as location, engine hours and tractor patterns to make informed decisions about equipment availability, utilization and proactive maintenance to operate their fleets more efficiently.

“Using Internet of Things technologies, Hello Tractor is accomplishing amazing things to make best-in-class farm equipment available to smallholder farmers. Aeris is delighted to provide the IoT connectivity and data solutions necessary to give Hello Tractor and farmers the ability to strengthen food security in Nigeria,” Harry Plant, vice president of social impact, Aeris, a technology leader in IoT says.

Qatar Mobility Innovations Center (QMIC) says it has signed a Memorandum of Understanding (MoU) with International French-based technology provider Sagemcom to harness Internet of Things (IoT) and smart mobility systems and services.

“It’s exciting to see the innovation that Hello Tractor is bringing to the contractor segment in Africa. John Deere’s success comes from how we and our dealers make sure our products are as productive as possible and always up and running,” said Jason Brantley, managing director, Sub Saharan Africa, John Deere. “The Hello Tractor solution fits right into that and I think we are really just seeing the beginning of what is possible through data and telematics services for smallholder contractors.”

They project that initial tractor deployments are estimated to yield 
9 million hectares of land into production; 37 million metric tons of additional food and over 2 million direct and indirect jobs in Nigeria, courtesy of the partnership’s technologies and solutions.

“There is no doubt agricultural mechanization will have an impact on Nigerian farmers’ efficiency. The magnitude of that impact – and how quickly tractors can benefit society – will largely depend on the private sector, government and the public working together,” Jehiel Oliver, founder and CEO of Hello Tractor. “Today’s announced partnership marks a significant step toward bringing this positive impact to the nation. This alliance will help Nigerian farmers access more affordable and dependable tractor services that will make a real difference in shaping the future of agriculture.”

Promoters of the partnership say it transforms manual farm labour into mechanized agriculture that is more operationally efficient to increase food productivity and sustainability.

The business model allows farmers greater access to equipment and services, enables owners to optimize fleet operations, and inspires the growth of a burgeoning equipment tractor rental market, they say.

“We’re thrilled to be a part of delivering a valuable solution to the growing sharing economy that will make a positive impact on farmers in developing areas,” said Carl Burrow, senior vice president of global sales at CalAmp. “Through real-time data, farmers have an opportunity to develop sophisticated agricultural businesses and contribute substantially to the community at large. We’re honored to be part of such an exciting effort in leveraging IoT technologies to empower the next generation of business.”

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