Nike, U.S. multinational sports kits manufacturer, has revealed a line of self-lacing trainers, the Nike Hyperadapt 1.0.
The shoes, which will launch later in 2016, are the first to feature what the sportswear brand is calling “electro-adaptive reactive laces (EARL)”.
According to Nike, HyperAdapt 1.0 is the payoff of significant research into digital, electrical and mechanical engineering.
Powered by an underfoot-lacing mechanism, Nike says the trainers proposes a groundbreaking solution to individual idiosyncrasies in lacing and fit preferences.
“When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead.
“Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect”, he adds.
Unveiling the product, Mark Parker, President & CEO, NIKE, Inc said, “These products represent Nike’s unrelenting drive to not only exceed expectations but also inspire all athletes by manifesting the unimaginable.”
The Nike HyperAdapt 1.0 is also just one of Nike’s significant statements inaugurating the “Era of Personalized Performance” introduced by Parker. The new Nike+, which provides an all-access pass to athletic potential, similarly characterizes this period.
“We are surrounded by technology and data, but for athletes to truly achieve their potential they require something richer and more meaningful. They don’t need a dashboard; they need a relationship,” Parker said.
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