NIRA: .ng domain name boosts audience reach

The Nigeria Internet Registration Association (NiRA) says a website with a .ng extension helps website owners reach their audience easier and also give a professional look to companies.

According to NiRA, a .ng extension is one of the best choice for local and international companies wanting to represent their business in Nigeria.

“When you targeting this local market with a local domain name, you demonstrate proof of your commitment to the local customers. In this way you can maximize your website’s revenues,” the domain name body says.

NiRA further noted that it is much easier to register a short or a common word in a ccTLD (country code top-level domain) than with other more popular domain names like .com or .net.