The privacy offered by online stores is driving up sales of sex products and boosting the sexual wellness industry, a new study reveals.
Sexual wellness, a state of physical, mental, and social well-being in relation to sexuality has created a thriving global according to industry experts.
The global sexual wellness market size was valued at $74,770 million in 2019, and is estimated to reach $108,320 million by 2027, registering a CAGR of 4.62% from 2021 to 2027, according to the “Sexual Wellness Market by Product, End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2027” study which assessed the industry.
According to the study, the online stores segment for the distribution of sexual wellness products has gained significant popularity as it offers privacy to shoppers, a good number of options, discounts, and doorstep delivery.
According to authors of the report, “In most countries including India, there is a ban on displaying sex toys in public, which promotes their sales on online stores portals.”
The major purpose of sexual wellness products is to provide safe sex and help enhance sexual pleasure. It also includes planning of pregnancy and prevention of sexually transmitted infections. Sexual wellness products include sex toys, contraceptives, exotic lingerie & apparels, pregnancy testing products, menstrual cups, and dental dams, according to the study.
“In recent years, sex toys have gained major popularity in emerging economies such as China, India, and Brazil, owing to benefits such as enhancement of sexual pleasure, help in treatment of menopausal symptoms such vaginal atrophy, vaginal pain, and vaginal tightness.
“Further, it is useful for men who face sexual problems such erectile dysfunction, premature ejaculation, and decreasing interest in sex, which can be cured by using specific type of sex toys. In addition, sex toys can be used with or without a sex partner, which majorly drives the growth of the sex toys segment, thus contributing in the growth of the sexual wellness market”, according to authors of the report.