OpenAI, the makers of ChatGPT, has rolled out a pilot of SearchGPT, a new prototype designed to improve the way people search for information on the web.
This prototype is currently available to a select group of users and publishers to gather feedback via a waitlist for signups.
“Getting answers on the web can take a lot of effort, often requiring multiple attempts to get relevant results,” OpenAI says in a blog post. Users can interact with SearchGPT much like a conversation, asking follow-up questions and building context with each query. This feature aims to streamline the search process, reducing the need for multiple search attempts to find the needed results.
“We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier,” OpenAI says.
OpenAI also disclosed that the tech company is partnering with publishers and creators.
“SearchGPT is designed to help users connect with publishers by prominently citing and linking to them in searches. Responses have clear, in-line, named attribution and links so users know where information is coming from and can quickly engage with even more results in a sidebar with source links,” according to OpenAI.
The company has also introduced tools for publishers to manage how their content appears in SearchGPT. Importantly, sites can opt out of contributing to the training of OpenAI’s generative AI models while still appearing in search results. OpenAI explains that “sites can be surfaced in search results even if they opt out of generative AI training.”
Robert Thomson, Chief Executive of News Corp, highlighted the importance of reliable information in AI search, saying, “For AI-powered search to be effective, it must be founded on the highest-quality, most reliable information furnished by trusted sources. For the heavens to be in equilibrium, the relationship between technology and content must be symbiotic and provenance must be protected.”
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