Orange Business Services, the business to business division of the Orange Group says the expansion of its Nigeria operation targets ongoing digital transformation by businesses in the economy.
Orange Business Services recently announced the establishment of a Lagos presence to drive its Nigerian expansion.
According to the tech company, its new sales office in added to existing customer support activities in Nigeria will support senior IT decision makers with strategies to grasp the market opportunities being brought by digital transformation.
Orange Business Services says the potential for businesses to expand in Nigeria is demonstrated by the size and rate of growth already achieved by its clients, especially in the financial sector.
Giorgio Heiman, vice president, Africa at Orange Business Services says: “The expanded Orange Business Services presence in Lagos helps support the many Nigeria-based businesses who want to increase their business performance and profitability.”
According to him, Orange Business Services in Nigeria supports both Nigeria-based businesses, which are growing and transforming thanks to digital technologies, and multinational companies from elsewhere on the continent and beyond, which are looking to expand within Africa.
“We place great emphasis on local presence in our markets. There are many growth opportunities in IT, particularly in high-growth markets like Nigeria and across West Africa, but these can only be harnessed if service providers have a local understanding of strategic, political and cultural sensitivities in a region. Orange delivers consistently reliable telecommunications across Africa, including in hard-to-reach places and in jurisdictions where the regulatory environment is still developing”, adds Heiman.
In addition to West Africa, Orange Business Services is present across North and South Africa. Customers are supported by global customer service centers in Cairo and Mauritius, part of a network of five centers worldwide, according to the company.