Poll: Two lines ‘is the norm’ among Nigerian mobile phone consumers
The use of two lines by one subscriber has become the norm among mobile phone consumers in Nigeria, a new poll conducted by NOIPolls has revealed.
[su_quote]More findings on the usage of phone lines revealed a higher proportion of subscribers (76%) use MTN as their main line in what is a big vote of confidence for the largest mobile operator by customer base in Nigeria.[/su_quote]
Findings from the poll conducted revealed that a higher proportion of Nigerians use two phone lines either registered under one network provider or under two different ones.
The report titled “Sanctions On Mobile Network Operators And Insecurity Impacts on Mobile Phone Subscription in Nigeria” takes a 360 degree view of mobile telephony evolution in Nigeria since mobile network providers were granted licenses to operate in the country.
The trend on phone usage across age-groups revealed that Nigerians within the age-group of 18-21 years have increasingly adopted the use of two phone lines over the last two years.
More findings on the usage of phone lines revealed a higher proportion of subscribers (76%) use MTN as their main line in what is a big vote of confidence for the largest mobile operator by customer base in Nigeria.
“The use of 2 or more lines could probably be driven by the need to overcome certain issues associated with mobile network which could range from accessibility to cost. In addition, 33% of Nigerians use one line, 17% use 3 lines, while 7% confirmed they use more than 3 lines”, according to the NOIPOlls Result.
The result of the poll shows that mobile network used by Nigerians placed MTN as the highest used network in the past two years (2012-2013) and even in the present times although subscription to this provider has dropped within the period.
MTN Group, owners of MTN Nigeria have earlier in the year said the decline has been mainly due to ‘regulatory restrictions’ imposed by the telecoms industry watchdog and growing spate of unrest by Boko Haram especially in the Northern part of Nigeria.
According to the poll result, apart from the MTN, the market leader, other networks used by Nigerians ranked by subscriber numbers include Airtel (45%); Etisalat (33%); Glo (28%) and Visafone (1%).
“In line with this, the proportion of Airtel subscribers which seemed steady from 2012 to 2013 at (39%), picked up by 6-points in 2014 (45%), thus, making it the only network that has seen a considerable growth in the proportion of its users.
This increase may have been driven by the discovery of the cheaper tariffs offered by this network compared with other networks”, NOIPolls says.
Respondents were asked specific questions to assess the usage of mobile phone lines in Nigeria. They were asked: How many phone lines do you currently use? Which is their preferred line?, among several other questions.
Given the major breakthrough in the telecoms industry and with the competitive nature of the industry due to the advent of different players, ‘Quality of Service’ has been the major criteria for measuring the satisfaction of mobile network subscribers.
As at September 2014 the Nigerian Communications Commission (NCC) estimated a total of 134,507,329 active subscribers and a teledensity of 96.08 percent in Nigeria.
The telecoms industry, which contributes about 9.53% to Nigeria’s GDP has recently experienced a rapid growth rate although with series of challenges ranging from poor quality of service to steep competition.
This implies that service providers rely heavily on price tariffs to gain market share and dominance within the competitive market.
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