Airtel Nigeria says it has received over 90,000 entries from across Nigeria barely one month after launching its CSR programme, Touching Lives.
According to the mobile phone company, the bulk of the entries received are passionate pleas, nominating disadvantaged persons or group of people needing help. Others are major community problems requiring urgent intervention and other special cases ranging from health issues, scholarships and renovation of schools, economic empowerment interventions and skill acquisition programme, among others.
Mr Segun Ogunsanya, Chief Executive Officer and Managing Director of Airtel Nigeria described the response from Nigerians as massive and highly encouraging, saying it underscores the trust and confidence many people have for the Touching Lives programme.
“We are thrilled by the interest, excitement and level of participation of Nigerians in our Touching Lives programme. Without a doubt, this indicates that we have the enormous support of well-intentioned Nigerians just as it is a glowing testimony to the fact that we are on the right path with the Touching Lives programme. He further explained that the huge response clearly shows the enormity of challenges facing our people and the need to provide support for the less privileged no matter how little because “a little help will go a long way in making a difference in the lives of others or the community.”
Launched on July 16, the Airtel Touching Lives programme seeks to identify underprivileged persons with specific challenges, pains and struggles with the ultimate objective of helping to empower and enrich the lives of these individuals.
The programme allows Nigerians to nominate disadvantaged persons who are in need of care or special interventions. Entries can be sent in via SMS, phone calls to the short code 947 or via email to: firstname.lastname@example.org.
Airtel Touching Lives Season 1 is scheduled to run on both satellite and terrestrial TV stations as a 13-week series with a weekly feature of two individual stories of beneficiaries of the project.
Nomination closes on Sunday, August 24, 2014.