• Big Story
  • News
    • News
    • Consumer Technology
    • Market Updates
    • Technology Insights
  • Interviews
  • Opinion
  • Digital Transformation Series
  • Special Reports
    • MWC Africa
    • Nigeria 5G Spectrum Auction
Friday, May 23, 2025
  • Login
  • Register
Technology Times | Latest and Breaking Nigeria Tech News
No Result
View All Result
Technology Times | Latest and Breaking Nigeria Tech News
No Result
View All Result
Technology Times | Latest and Breaking Nigeria Tech News
No Result
View All Result
Your text
retail-and-ecommerce-in-africa

Propelling retail eCommerce in Africa with trust

At the recent Digital Retail Africa 2023 Conference, held in Johannesburg, experts agreed that eCommerce is gaining great momentum across the continent.

shina badarubyshina badaru
27/05/2023
in Technology Insights
Reading Time: 3 mins read
1 0
A A
0
ADVERTISEMENT

At the recent Digital Retail Africa 2023 Conference, held in Johannesburg, experts agreed that eCommerce is gaining great momentum across the continent. Especially due to the propulsion to digitise by the Covid 19 pandemic, businesses are innovating, embracing digitisation. 

According to SABS News’ coverage of the event, it is estimated that nearly half of the retail transactions in Africa will take place on the internet by 2025.  

At the Conference, retailers were advised to use eCommerce sufficiently, to attract more customers, effectively increasing their revenue. However, some common challenges were identified. While retailers are encouraged to provide good customer service and carefully monitor transactions to ensure efficiency, eCommerce complaints have increased by 300 percent in the last year and a lack of infrastructure remains a concern. Add to this that cyber fraud remains one of the major problems for online shoppers and it’s clear that these obstacles must be overcome to create trustworthy eCommerce relationships. 

eCommerce in Africa: The evolving landscape

retail-and-ecommerce-in-africa
Carrie Peter, Managing Director of Impression Signatures.

Brendan Cuthbertson, Cisco Head of Private Sector Sales South Africa, confirmed at the event that the key here is trust. “eCommerce allows you to get a lot of data from those consumers, but you need to treat that data securely and provide a service. At the moment, with the growth of eCommerce there will always be people trying to commit fraud.” Now the question becomes, how can this be prevented?  

Retailers must ensure online shopping sites are secured for customers to transact safely. Carrie Peter, Managing Director of Impression Signatures – an EOH Company – and a speaker at the event stated that customers are at risk for fraudulent transactions when their identities are stolen, or when impersonation occurs where criminals pretend to be a legitimate retail site. 

Peter confirms that the cost of getting it wrong can be astronomical. Between cyber incidents, data breaches, and business interruption, retail businesses across Africa stand to lose crippling amounts of money if the eCommerce process is not safeguarded. “The average cyber incident costs an organisation $400,000.00. Locally, ENS Africa was recently hit with costs of R5.5 million for an online security hack. Companies can take years to recover from data breaches; not only financially, but also in terms of repairing reputational damage following a public incident.” 

Related Articles

No Content Available

Between cyber incidents, data breaches, and business interruption, retail businesses across Africa stand to lose crippling amounts of money if the eCommerce process is not safeguarded. “The average cyber incident costs an organisation $400,000.00. Locally, ENS Africa was recently hit with costs of R5.5 million for an online security hack. Companies can take years to recover from data breaches; not only financially, but also in terms of repairing reputational damage following a public incident.” 

This should not dissuade businesses from embracing eCommerce. With the right strategy, the legacy paper-based process that opens opportunities for fraud, abuse and data security violations can be overcome. “The key is getting it right from the start. By digitising from the first interaction, risks are massively mitigated. Digitising contracting and signature processes is a crucial step in driving trust and security at scale. eSignatures eliminate processes that are usually paper based – ensuring security with a digital identity that creates certainty, underpinned by a private key,” adds Peter. 

With this digital identity, customers are more likely to grant consent for intrusive biometric verification as part of the onboarding process. eSignatures effectively maximise the value of a single interaction, allowing this single touch to enable multiple, secure digital processes. “In this way, fraud is prevented before it starts, delivering certainty of identity and non-repudiable contracting,” concludes Peter.

Tags: ecommerceecommerce in africa
Share20Tweet12Share3SendShare
shina badaru

shina badaru

Related Articles

No Content Available

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

4 × five =

ADVERTISEMENT
Access Bank Access Bank Access Bank
ADVERTISEMENT

Latest Articles

how-mtn-nigeria-navigated-72-hour-data-breach

‘On the preponderance of caution’ — How MTN Nigeria navigated 72-hour countdown in data breach incident

21/05/2025
cbn-quells-fidelity-bank-bankruptcy-online-rumour

CBN quells Fidelity Bank’s collapse rumours on social media 

20/05/2025
nigeria-digital-economy-nets-191m-in-q1-2024

Minister: Nigeria’s digital economy sector nets $191m FDI in Q1 2024

20/05/2025
fg-flags-poor-internet-access-in-unity-schools

Minister flags poor internet connectivity in Unity Schools

20/05/2025
nigerian-isp-btel-posts-₦10-58m-q1-profit

Btel posts ₦10.58m Q1 profit as Nigerian ISP expands broadband, mobile services

20/05/2025
CrownCrystal Technologies CrownCrystal Technologies CrownCrystal Technologies
ADVERTISEMENT
ADVERTISEMENT

POPULAR ARTICLES

  • asus-zenbook-a14-world-lightest-ai-laptop-debut

    ASUS unveils Zenbook A14, world’s lightest AI-powered laptop at CES 2025

    126 shares
    Share 50 Tweet 32
  • CNF: Given Nigeria’s economic hardship, ‘FG should rethink 50% telecoms price hike’ 

    81 shares
    Share 32 Tweet 20
  • Telecoms Tariff Hike: NCC ex-insider wants Tinubu to tackle alleged ‘hostile takeover of telecoms industry’ by MTN Nigeria 

    1335 shares
    Share 534 Tweet 334
  • Exclusive: NCC approves MTN Nigeria-9Mobile roaming, spectrum deals

    533 shares
    Share 213 Tweet 133
  • Ahead of Nigeria market debut, Vitel MVNO begins number reservation on 0712 

    761 shares
    Share 304 Tweet 190
  • Nigeria launches digital climate advisory for farmers

    142 shares
    Share 57 Tweet 36
  • Anambra State plans ‘advanced surveillance technology’ to combat insecurity

    112 shares
    Share 45 Tweet 28
  • Nigeria’s SEC to eliminate pyramid schemes in 2025, DG says

    95 shares
    Share 38 Tweet 24
  • Police recovers over ₦8 billion cybercrime proceeds in 2024

    96 shares
    Share 38 Tweet 24
  • MTN Group says Nigerian mobile foray was ‘risky’  

    189 shares
    Share 76 Tweet 47

Latest Videos

  • TT TV
teniola-advocates-dynamic-billing-for-nigerians

Teniola advocates dynamic billing to protect Nigerian consumers | Technology Times Policy eXchange

14/04/2025
watch-mtn-nigeria-board-lawsuit-interview

#Watch: MTN Nigeria’s board is filled with ex-regulators—is this a conflict of interest?

24/03/2025
engr-banjo-on-local-content-in-nigeris-telecoms

Watch: Engr. Banjo on local content in Nigeria’s telecoms market

23/03/2025
#Watch: Technology Times Thought Leadership Series #Live

#Watch: Technology Times Thought Leadership Series #Live

20/03/2025
#Watch Technology Times TV #Live

#Watch Technology Times TV #Live

20/03/2025
Load More
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn RSS

ABOUT TECHNOLOGY TIMES

technology-times-logo

Nigeria Technology Media Group

Founded in 2004, Technology Times’ trusted technology news, market intelligence, views and business services reach readers and partners across Nigeria, Africa and beyond.

Advertising

Sign up for TT eNews

Get in touch here

CONTACT US

Phone: +234 (0) 1 454 1818
WhatsApp: +234 (0) 815 700 0100
Email: info@technologytimes.ng
Web: www.technologytimes.ng

LEGAL & COMPLIANCE

technology-times-logoHome

TT Privacy Policy

TT Terms & Conditions

TT Website Disclaimer

TT Guest Post Guidelines

TT Sitemap

VOffice

TOP STORIES

  • asus-zenbook-a14-world-lightest-ai-laptop-debut

    ASUS unveils Zenbook A14, world’s lightest AI-powered laptop at CES 2025

    126 shares
    Share 50 Tweet 32
  • CNF: Given Nigeria’s economic hardship, ‘FG should rethink 50% telecoms price hike’ 

    81 shares
    Share 32 Tweet 20
  • Telecoms Tariff Hike: NCC ex-insider wants Tinubu to tackle alleged ‘hostile takeover of telecoms industry’ by MTN Nigeria 

    1335 shares
    Share 534 Tweet 334
  • Exclusive: NCC approves MTN Nigeria-9Mobile roaming, spectrum deals

    533 shares
    Share 213 Tweet 133

©2004-2025 Technology Times, owned and operated by Digital Transformation Media Limited (DTML), Nigeria or its affiliates. All rights reserved.

Welcome Back!

Sign In with Facebook
Sign In with Google
OR

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Sign Up with Facebook
Sign Up with Google
OR

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Big Story
  • News
    • News
    • Consumer Technology
    • Market Updates
    • Technology Insights
  • Interviews
  • Opinion
  • Digital Transformation Series
  • Special Reports
    • MWC Africa
    • Nigeria 5G Spectrum Auction
  • Login
  • Sign Up

©2004-2025 Technology Times, owned and operated by Digital Transformation Media Limited (DTML), Nigeria or its affiliates. All rights reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy Page.