Social media use exceeds emails in Nigeria, Eskimi says
By Olubunmi Adeniyi
Lagos. April 18, 2013: Nigerians now use social networking media more than they send emails, a recent study conducted by Eskimi has revealed.
According to Eskimi, the largest mobile social network among Nigerians, the study that was conducted to understand the usage of email as communication tool in West Africa has a total of 1000 people participating in the survey.
The Eskimi study shows that only 46 per cent of the users use email as a daily form of communication.
Even 30 per cent of users have email to just register on sites while 12 per cent of users use emails for business reasons while 57 per cent use it to communicate with friends.
Social media sites were chosen as the most popular channel of communication with 41 per cent of respondents citing them as more important that email.
Another 38 per cent use SMS and chat Messengers as their main form of communication, the study revealed.
Vytas Paukstys, CEO and Founder of Eskimi says that, “we do data collection campaigns for some of our clients and it was important for us to understand the real value of email. We felt that in Nigeria and West Africa, email was less used as an active channel for communication, but the results we got were surprising anyway.”
