Spotify is marking five years of operations in Nigeria, reporting more than 1.4 billion hours of listening time on the platform in 2025 alone, in what underscores the accelerating shift to streaming-driven music consumption in the country.
The audio streaming platform, which launched in Nigeria on February 23, 2021, says its entry opened the local market to its global discovery-led algorithm and curated playlist ecosystem. Since launch, Spotify reports sustained user growth, driven largely by a young, digitally native audience, with the average Nigerian listener aged 26.
According to the company, listening activity has recorded an average year-on-year growth of 163.5% since 2021. Nigerian users have created more than 25 million playlists to date, reflecting strong adoption of Spotify’s personalised listening features. On average, a Nigerian listener streams about 150 artists annually, highlighting increasing diversity in music discovery patterns.
According to the company, listening activity has recorded an average year-on-year growth of 163.5% since 2021. Nigerian users have created more than 25 million playlists to date, reflecting strong adoption of Spotify’s personalised listening features. On average, a Nigerian listener streams about 150 artists annually, highlighting increasing diversity in music discovery patterns.
Key statistics from Spotify’s five-year milestone
- 25 million+ user-generated playlists
- 1.4 billion+ hours of streaming in 2025
- 900,000+ tracks added by Nigerian artists
- 163.5% average year-on-year growth since launch
Spotify identifies Asake, Wizkid, Seyi Vibez, Burna Boy and Davido among the most streamed artists in Nigeria. The most streamed tracks include “Remember” and “Lonely At The Top” by Asake, “Kese (Dance)” by Wizkid, “Doha” by Seyi Vibez, and “With You.”
The platform also notes rising consumption of music in indigenous Nigerian languages, signalling a broader embrace of culturally rooted content alongside global hits.
Five years after launch, Spotify says it is continuing to provide local artists with a gateway to international audiences, positioning Nigerian music within a global streaming ecosystem.
“Nigerians have used Spotify to create and share playlists spanning Afrobeats, gospel, street pop, alté and more, while discovering sounds rooted in indigenous languages alongside global hits,” the tech company states.
Beyond music, podcast consumption is expanding. Spotify reports that Nigerians have streamed nearly 60 million hours of podcasts since launch, indicating growing appetite for audio storytelling and spoken-word content within the country’s evolving digital media landscape.
Spotify says it remains committed to enabling Nigerian artists, creators and fans to connect, collaborate and export their culture globally, as it looks ahead to the next phase of growth in Nigeria’s digital audio ecosystem.
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