StarTimes is expected to lead the market for pay TV in Nigeria into 2026, as operators compete for satellite TV viewers’ eyeballs across Africa.
Chinese owners of StarTimes/StarSat will enjoy the most impressive growth with about 17 million pay TV viewers to be added across Africa between 2020 and 2026, according to a market forecast by Research and Markets.
Nigeria will lead the projected growth with about 11 million with another 9 million expected in South Africa by 2026 when the African pay TV market is expected to reach a peak of about 17 million.
StarTimes/StarSat will enjoy the most impressive growth from 10.11 million subscribers at the end of 2020 to 16.86 million by 2026.
France’s Vivendi had 5.41 million subscribers to its Canal Plus satellite TV platform and Easy TV by end-2020, which will climb to 7.90 million by 2026.
“Multichoice had 15.51 million subs across satellite TV platform DStv and DTT platform GOtv by end-2020. This total will grow to 19.67 million by 2026, with a marked slowdown of satellite TV growth”, Simon Murray, Principal Analyst at Research and Markets says.
StarTimes which is expected to lead the African pay tv market growth is a Chinese company with the headquarters in Beijing, China that operates in Nigeria, and several African countries.
StarTimes operates pay tv in Nigeria in partnership with the Nigeria Television Authority and provides the Startv terrestrial digital television service that works without a dish.In South Africa where the Chinese pay TV provider is expected to ramp up the biggest growth after Nigeria, StarTimes operates through its subsidiary, StartSat following the acquisition of TopTV, a local pay TV service in 2013.
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