With just 15 per cent, Sub-Saharan Africa currently has the lowest smartphone adoption rate worldwide, a new market information from the GSM Association (GSMA) has revealed.
The adoption rate currently stands at 15 percent, but is expected to be the fastest-growing smartphone region over the next six years as affordable devices become more widely available and mobile broadband networks are deployed across Africa, according to the global mobile telephony trade group, GSMA.
The report, titled “Smartphone forecasts and assumptions, 2007-2020” also reveals that smartphone penetration is approaching the 70 to 80 percent ‘ceiling’ at which growth tends to slow, in many developed markets.
According to the report, smartphone adoption is forecast to reach 75 percent in Europe and North America by 2020. Smartphone growth in these two regions has slowed in recent years; smartphone connections grew by 35 percent in North America and by 39 percent in Europe between 2010 and 2013, compared to growth rates of over 80 percent during the period in Asia Pacific and Latin America.
The top five countries globally with the highest smartphone adoption rates today (as a percentage of total connections) are Qatar, the UAE, Finland, South Korea and Norway.