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Technology brands dominate global brand ranking

Technology brands dominate global brand ranking
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Not fewer than 18 technology companies worldwide made it to the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, according to the 2014 global brand ranking report released by Millward Brown, a UK-based market research company.

The report defines the technology category to include “business-to-consumer and business-to-business providers of hardware, software, portals, consultation and social media platforms.”

Search engine giant, Google took the lead as the number one most valuable global brand, with a brand value of $158 billion. Apple, IBM and Microsoft came second, third and fourth, with brand values of $148 billion, $108 billion and $90 billion respectively.

Other technology companies that made it to the top 100 are Tencent ($58 billion), SAP ($36 billion), Facebook ($35.7 billion), Baidu ($29.7 billion), Samsung ($25.8 billion) and Oracle ($20.9 billion) clinching 14, 19, 21, 25, 29 and 44 positions respectively.

PC maker, HP ($19 billion), Accenture ($18 billion), Siemens ($16.8 billion), Yahoo ($14 billion), Twitter ($13.8 billion), Cisco ($13.7 billion), LinkedIn ($12 billion) and Intel ($11.6 billion) rank 49, 55, 59, 69, 71, 72, 78 and 86 positions respectively.

The BrandZ Top 100 Most Valuable Global Brands study commenced in 2006. It uses “the views of potential and current buyers of a brand, alongside financial data, to calculate brand value.”

 

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Kayode Oladeinde Technology Journalist at Technology Times. Mobile: +234 (0) 7031526929

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