Technology Times audience engagements spike in Q1 2015

Technology Times has recorded an impressive growth in audience engagements on the Nigerian technology news website in Q1 2015, according to statistics by leading independent website benchmarking service, Alexa.

Technology Times attracted engagements by visitors across the world seeking Nigerian technology news, according to statistics by Alexa, the global pioneer provider of analytical insights to benchmark and compare websites on the Internet. [blockquote right=”pull-right”]”At the end of Q1 2015, Technology Times’ Daily Time on Site recorded 405% growth to peak at 30:18 minutes while the Daily Pageviews per Visitor grew by 480% to reach 18.00 minutes. On the other hand, Technology Times bounce rate dropped by 46% to a record 25.70% within the period under review.“[/blockquote]

Based on three key performance indicators of Daily Time on Site, Daily Pageviews per Visitor and Bounce Rate, Technology Times posted excellent Q1 2015 records according to Alexa information.[su_document url=”http://technologytimes.ng/wp-content/uploads/2015/04/Alexa-Engagements-of-Nigerian-websites.pdf” width=”700″ height=”300″ class=”Alexa Report”]

At the end of Q1 2015, Technology Times’ Daily Time on Site recorded 405% growth to peak at 30:18 minutes while the Daily Pageviews per Visitor grew by 480% to reach 18.00 minutes. On the other hand, Technology Times bounce rate dropped by 46% to a record 25.70% within the period under review.

The impressive performance also reveals that the Technology Times online asset recorded relatively higher audience engagements compared to several Nigerian news websites.

Commenting on the Q1 2015 performance, Founder/Group CEO, Technology Times Media Limited, owners of Technology Times website, Mr. Shina Badaru, expressed appreciation to loyal and devoted readers in Nigeria, Africa and beyond “for letting us remain their technology news destination of choice on the Internet.”

According to him, the record performance was the outcome of the massive revamp, upgrade and optimization started by the company in Q4 2014 on the flagship Technology Times to foster leadership in innovative delivery of breaking news and information from inside the Nigerian information and communication technology (ICT) industry.

“We have further revamped and upgraded Technology Times to be the leading destination for Nigerian technology news by adopting a digital first news delivery model and optimization into a multi-delivery platform for the web, mobile, tablet, print and other emerging platforms”, he said.

According to the Group CEO of Technology Times, “by tracking the changing news consumption trends of our growing and loyal audience base in Nigeria and beyond, we constantly hone strategies to stay ahead of the industry’s curve by evolving Technology Times into a multi-platform channel for our diverse audience demographics that also offers enhanced opportunities for our advertisers.”

Commenting further, he adds that, “we get asked by people what has been our secret for maintaining leadership in delivery of Nigerian technology news. We tell them the secret is in our sharp focus on exploring the Nigerian technology industry with intelligence, originality and authority. We have sustained our founding principles of adherence to journalistic principles of fact, balance, objectivity, editorial supervision and fact-checking.”

Over the next few months, Technology Times Media Limited, publishers of the Technology Times print and online titles, is assessing new opportunities to deliver value to its stakeholders, he adds.

“We are acquiring a range of digital assets and assessing new strategic alternatives including the launch of a full-gloss monthly magazine by mid-2015 to maximize the value of our businesses to stakeholders ecosystem cutting across our readers, team members including existing and new shareholders”, Badaru added.

About Technology Times

Founded in 2004, Technology Times vision is to be the leading provider of news and information on the Nigerian information and communication technology (ICT) industry. Technology Times Hub remains the online destination of choice for breaking news, incisive viewpoints, information and business services on the Nigerian technology sector by millions of readers in Nigeria, Africa and beyond. In our second decade, we will continue to provide a 360 view of Nigeria’s growing contributions to the global ICT industry. For more information, please visit www.technologytimes.ng