South African e-commerce company, uAfrica has joined forces with South African mobile phone giant, MTN to explore online shopping opportunities in Nigeria as part of its fresh foray into the African market.
[blockquote right=”pull-right” cite=”Andy Higgins, Managing Director of uAfrica”]“uAfrica.com’s goal is to enable 1,000 online stores outside of South Africa in the next 12 months. We have also identified Nigeria as one of our biggest markets in Africa and predict that in time they will outgrow South Africa and become our biggest market in Africa. So, we’re thrilled to have launched our pilot project to such an enthusiastic response with our Nigerian partners.”[/blockquote]
uAfrica (formerly Jump Shopping), prides itself as a tech company with a passion for all things related to e-commerce has announced its expansion into Nigeria following a partnership with MTN Business, a subsidiary of MTN Group.
Under the plan, the South African company said that the ‘Proof of Concept’ partnership with MTN Business customers, will enable customers of the mobile phone company to develop their own online shops through uAfrica.com.
The said that its services will be launched in Nigeria, Kenya and Uganda with key business partners established in these countries.
Andy Higgins, Managing Director of uAfrica said that “uAfrica.com’s goal is to enable 1,000 online stores outside of South Africa in the next 12 months. We have also identified Nigeria as one of our biggest markets in Africa and predict that in time they will outgrow South Africa and become our biggest market in Africa. So, we’re thrilled to have launched our pilot project to such an enthusiastic response with our Nigerian partners.”
Higgins said that “an important element of uAfrica.com’s basic product offering is the ability to trade via their mobile devices as research shows that many potential, first-time e-commerce customers will use their devices to first engage in the online retail environments.”