Paywizard, a UK-based specialist in subscriber management for pay-TV is exploring stakes in the ongoing digital broadcasting switchover plan of National Broadcasting Commission (NBC), the broadcast industry regulator in Nigeria.
Paywizard says it has inked a deal with the Nigerian broadcast industry regulator to complement the successful delivery of the digital switch over programme underway and expected to be completed by June 2017.
Jonathan Guthrie, CEO of Paywizard confirmed the argeement with NBC and Inview, the broadcast and OTT software and services specialist for the realization of the June 2017 digital switch over deadline.
“For over 5 years, Paywizard were instrumental to the successful rollout of digital TV in the UK, which means we have the knowledge and experience to support NBC Nigeria,”. Transitioning to a digital service opens up opportunities for revenue growth but is fraught with challenges and pitfalls. We believe with our proven knowledge and expertise we are well placed to help, support and advice operators transition to digital”, according to Guthrie.
Paywizard sees the African pay-TV market growing at 15% year-on-year and the company says the deal with NBC expand its international presence and lets Nigerian service providers profit from the new TV landscape.
[blockquote right=”pull-right”]“Paywizard sees the African pay-TV market growing at 15% year-on-year and the company says the deal with NBC expand its international presence and lets Nigerian service providers profit from the new TV landscape.”[/blockquote]
Following on from its recent funding of £3.5 million earlier this year, the African pay-TV market is key to Paywizard’s international expansion, Guthrie adds.
Working with Inview, Paywizard’s AgileXtra platform will manage all customer data, subscriptions and billing, including voucher code/scratch card transactions, the company announced.
Under the plan Paywizard’s platform will be integrated with Inview’s set-top boxes (STB) and Nagra’s conditional access (CA) system to allow subscribers to sign up to and access the content of their choice. Paywizard’s tailored services will also provide Inview with contact centre support, service automation, DTT and digital switchover insight.
Commenting on the partnership, Emeka Mba, Director General of NBC Nigeria says that, “while the pay-TV market across Africa is growing rapidly and demand is high, the switchover process is challenging. We were looking to work with proven partners, such as Paywizard and Inview, who have lots of experience and industry knowledge to guide us as we move towards going digital.”
With NBC introducing a digital access fee, a key challenge was to consider how customers could subscribe to the service in a market where traditional payment mechanisms are not widely adopted, according to the broadcast regulator.
Nick Markham, Chairman, Inview adds that, “vouchers were the obvious route of pre-payment for NBC Nigeria subscribers, allowing them to sign up, pay, and enjoy their new digital TV service seamlessly.”
According to the Inview Chairman, “we’ve worked with Paywizard on a number of opportunities across the world, predominantly in the DTT and digital switchover market and with the complexities of a market such as Nigeria; they were the obvious choice of partner to work with us”.