Online video streaming is now almost at par with traditional TV watching in what underscores the audience shift, according to a recently-released annual Ericsson ConsumerLab TV and Media Report.
[blockquote right=”pull-right” cite=”Ericsson ConsumerLab TV and Media Report”]While 41 percent of consumers expressed a desire to be able to watch their favourite shows anywhere, there were two major barriers to this: the cost of data traffic and the cost of the content itself.[/blockquote]
The report reveals that 75 percent of consumers watch streamed content several times a week, compared to 77 percent who watch scheduled broadcast TV programmes several times a week.
The study, which is now in its fifth year, also found that almost 19 percent of viewers are prepared to pay for the ability to access their favoured content on any device, an increase of 25 percent in just two years.
The study, which was based on interviews with over 23,000 people in 23 different countries, further reveals a rise in the amount of time spent watching content on smart phones and tablet devices.
Traditional broadcast and Pay TV channels are seen by many as ‘content repositories’ from which consumers select individual pieces of content for later viewing, using their digital video recorder (DVR), according to the study.
While 41 percent of consumers expressed a desire to be able to watch their favourite shows anywhere, there were two major barriers to this: the cost of data traffic and the cost of the content itself.
The research also found that many were not prepared to compromise on quality, with 43 percent saying that Ultra High Definition (UHD) was important to them.
Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab says “the results of the study are clear – media companies need to rethink how they create and release content, while the focus for TV service providers is on delivering the highest possible quality for viewers, no matter what device they are watching on. The landscape is changing rapidly and business and delivery models will have to keep up with that pace of change if they are to continue to deliver perceived value to consumers.”