The number of smartphone shipments will approach 1.2 billion this year with the projection representing an increase of 19 percent from 985 million in 2013, Juniper Research, a leading technology market analyst firm, has estimated.
Juniper also predicts that Apple and Samsung will account for nearly 45 percent of the global smartphones shipped this year and the average selling price of a smartphone will decline globally to reach $274 by 2019.
According to the research firm, the market is expected to be driven by growth in emerging markets, due to a continued surge in sales and adoption of low-cost Economy ($75-$150) and Ultra-Economy (sub-$75) smartphones.
The report, titled “Smartphone Markets: Trends, Shares and Forecasts 2014-2019,” noted that the emerging markets are now vital to success in this sector, with the gap between the growing emerging markets and the stagnating mature markets closing.
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